Fact: over 75% of all UK search engine searches involve Google.

Google is the most popular search engine in the world, and with good reason – it’s results are displayed in a clear no-nonsense fashion with no clutter and minimal advertising.

Consequently, it’s the one that there’s the most discussion about, on topics such as ‘how exactly does it’s algorithm work?’, ‘why do some sites appear higher than others?’, and ‘what can I do to cheat?’

Whilst our services don’t involve any cheating, we do provide you with the education and information to make your website as high ranking as possible, especially on Google. Here’s a few hints and tips for now – comprehensive information is available once you’ve bought our search engine optimisation package.

• the words in your browser window title – the blue bar at the very top of an Internet Explorer window – matter enormously to search engines. Put your most important terms here, and don’t put padding such as “the” or “and” in. When you’ve bought the search engine optimiser package you’ll be able add the phrases you want for the browser window title for each page, and there are more tips on how to get the best out of this extremely important area.



• your website address (url) is immensely important too – try and choose a url that’s includes the phrase(s) that customers use when searching for your products or services. When you’ve bought the search engine optimiser package you’ll be able to read lots more advice on choosing the right domain name



• the content of your websites pages is the key to good search engine placement. Our search engine optimisation package tells you all about the right positioning of key phrases on your pages, word density, word proximity and more. Most important of all it tells you how many people searched for any phrase across the UK’s search engines last month – vital in identifying your key phrases!



• getting your website included in directories is vital too – but which directories, which section in them, and how you describe your website in them are vital too. Our search engine optimisation package provides you with the information on how best to use directories to help your search engine ranking, as well as which directories to use to get effects on certain search engines. For instance, getting the right entry in one directory can get you a top three position in www.msn.co.uk - above all the Google results!



• getting other websites to link to your website is vitally important too. And the more popular these are the better. This is technology that Google calls “PageRank” and we show you how to identify and get links from high PageRank websites that will help the position of your website in the search engines

Once you buy our search optimisation package you’ll learn everything we know. And as we learn new things (it’s a constantly changing field) then we add those too and alert you to the additions.