Having a website is no good if nobody can find it, especially if you want to use it to sell online.
You could email people (avoiding spam of course) with your web address, put it on stationery and business cards, and mention it at the bottom of adverts, but one of the most important things you can do is to optimise your website for search engines.
This is where OnlineBizBuilder’s search engine package comes in. For just £99.00 + vat per year you’ll be able to optimise your website for search engines and submit it to them.
We’ll provide you with the tools and information to:
identify the key phrases that people on the web use to search for your products or services
write the text of your website more effectively so that you’re more likely to come out nearer the top of search engine results
get your website listed in key directories that are used by the search engines
get other, important, websites to link to yours, so boosting your search engine position
submit your website to the key search engines (though this is not actually as important as most search services make out!)
If you know a bit more about search engines, you may notice that we haven’t mentioned meta tags here. There’s a simple reason for this: they don’t really matter any more, certainly not to Google anyway. For those of you who don’t know, meta tags are hidden text that can be placed at the top of pages, intended originally to give search engines a summary of that page’s content. This worked well at first, but eventually got abused by unscrupulous webmasters who put in irrelevant phrases in an attempt to get artificially high search engine rankings. With our search engine optimiser you can add meta tags for each and every page, but don’t expect it to have a great impact!
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